More than 70% of all searches carried out on the Internet are done so using the Google serach engine, and this is why this article on Search Engine Optimization is written with Google in mind. However, the principles covered by the article are relevant for all major search engines. There are millions of websites that never even appear in the first few pages of search results. This is because they have been designed with no Search Engine Optimization in mind at all.
When you enter a series of words into a search box, Google looks for those words or that phrase on the Internet. Let’s take as an example the phrase ‘web copywriting’, Google will look for that phrase on the Internet. It will look in the meta tags of a web page and in the content. It stands to reason that pages that do not include the words ‘web copywriting’ will not appear in any search results. By the same token, if the words appear too often the web page will be downgraded or even ignored. This is because in the early days of SEO some webmasters would flood a web page with keywords so that search engines would pick it up – Google altered its algorithm to take this into account.
Search engines ‘like’ articles of between 250 and 350 words containing a key phrase about four times. They also like new content, which means that the more relevant content you can add to your web site the better. The easiest way to add content for search engine optimization is to commission a series of articles that you can add to your website at regular intervals. Let’s take as an example a detective agency website. By using a Google tool one can look up the most popular keywords or phrases to do with detective agencies and base the articles on these key phrases. So, for example, the articles could be on Detective agency, detective agencies, private detective, private investigator, backgound investigations, criminal investigations, private investigation and so on. Website content writing is a specialized profession and web copywriters have the training and experience needed to enable them to write articles in such a way that they will be picked out by search engines.